“Bursts of colour, shimmery, smoky, two-tone, chalky, glitter, perfect skin base, glossy, sheer” – all of the above, and more, describe the chameleon of cosmetics products industry experts are urging consumers to add to their make-up artillery. Colloquially known as war paint, make-up’s military connotations are equally applicable to the cosmetic manufacturer. In such a dynamic and crowded arena, contenders need to be fit enough to keep up with the pace of new developments, as well as offer superb quality if they are to fight off the competition.
The quality and appeal of cosmetic products is judged by factors such as texture, appearance, odour and performance. Accurate and consistent analysis of texture provides manufacturers with vital information on the right combination of ingredients, as well as the most suitable manufacturing methods to achieve the desired result.