At one time, “sports nutrition” might have conjured up images of body-builders and professional athletes, but today’s market has spread way beyond the weightlifting gyms and sports leagues and into urban area and shopping centres worldwide.
This opens up nearly unlimited opportunities that manufacturers and marketers can exploit.
sports nutrition continues to be dominated by bulkier products such as
powders, functional food and beverages (e.g. sports drinks/RTD),
companies should keep in mind the strong consumer preference for
capsules when considering the dosage form for a new or existing sports