Sports Nutrition has undergone an incredible decade of development and growth exceeding double percentage digits.
bars are the fastest-growing market, but there has been a widening of
the sports and nutrition category. Consumers in this category have
changed from mostly hard-core athletes, to include more mainstream
health-focused consumers who represent the major growth drivers for this
global market. Developed regions such as the United States and some
European countries have been the dominant market players, but the demand
in developing countries is expected to increase with the current
growing interest for health-related products.